The Challenge to Make Boating Grow Again
January 28, 2019
In his final column, Michael Sciulla outlines how to get boating growing again.
In his final column, Michael Sciulla outlines how to get boating growing again.
The smartest strategies for helping social media videos go viral.
With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019.
Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers.
When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy customer.”
Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.
Imitation, our learned forebears have said, is the sincerest form of flattery.
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.
Socrates long ago observed that one should “know thyself” above all else. For marine marketers the corollary of this sage advice is that you must fully understand your customers if you expect to prosper in a world undergoing such dramatic digital and demographic shifts.
In his final column, Michael Sciulla outlines how to get boating growing again.
The smartest strategies for helping social media videos go viral.
With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019.
Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers.
When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy customer.”
Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.
Imitation, our learned forebears have said, is the sincerest form of flattery.
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.
Socrates long ago observed that one should “know thyself” above all else. For marine marketers the corollary of this sage advice is that you must fully understand your customers if you expect to prosper in a world undergoing such dramatic digital and demographic shifts.
‘Vacation on Demand’ flaw: you must own a vessel
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