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Columns

Marketing Insight

Sponsored events get boaters out spending

by Wanda Kenton Smith

If you followed my blog on Trade Only Today, you know I organized a group of boating-oriented people to ride across this great country of ours on motorcycles. ...more

Boating growth requires multi-generational effort

by Michael Sciulla

Once a brand name to which many aspired, the bloated Cadillacs rolling off Detroit’s assembly line in 1995 were being bought in ever-declining numbers by consumers with an average age ...more

Management Perspective

Target kids, minorities as boating crowd ages

by Mary Elston

A boy, a river and a love affair with the water: In the middle of the night, in Tom Sawyer fashion, a 10-year-old boy quietly slipped out of the house ...more

Resolve to foster trust up and down the ranks

by Jerald F. Robinson

What do you know about the Good Housekeeping Seal of Approval? Good Housekeeping magazine is a basic component of the publishing business — especially of magazines that target women — ...more

Letters From the Editor

Pro gamblers and executives — the return of the middle

by William Sisson

Since the recession there has been a sizable hole in the market between the very high end and the low end. ...more

Builders who walk the walk know their boats best

by William Sisson

Samuel Zemurray was known as “Sam the Banana Man,” and one of the business tenets of this Russian immigrant who would become a mogul in that tropical fruit trade was: ...more

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