Jeppesen shows off its new logo

Jeppesen unveiled a new corporate logo to reflect the evolution of its products and services.

While well-known for the Jeppesen Airway Manual and other products related to aeronautical navigation, the company now offers a broad array of information and optimization solutions that support navigation, planning and analysis for air, sea and land operations.

The new Jeppesen logo builds upon the company’s heritage by combining a clean, contemporary symbol with the well-known Jeppesen logo type. Most noticeable is the transition from the airplane silhouette to a series of stacked shapes that represents the transportation markets Jeppesen serves.

“I believe our new logo communicates the image we want people to embrace when they think of Jeppesen,” said Mark Van Tine, Jeppesen president and CEO, in a statement. “For our marine and rail customers, it speaks to our commitment to serving them with the same standard of excellence that our company has been built upon; for our longstanding aviation customers, the message is that we are much more than ‘just that old chart company.’”

In the coming months, Jeppesen will be rolling out its new logo across its brands, including a new Web site.