The Azimut Benetti Group announced that it will "firmly defend its Italian roots" by returning the production of three entry-level yachts currently built in Turkey and sold under the Azimut Yachts trademark back to Italy.
The company also said it will close its production site in Gropparello, Italy, because it can no longer compete in the global market and will eliminate some “positions that are redundant” to improve efficiency.
“At a time when Italian companies are oriented toward delocalization in order to stay competitive, the Azimut Benetti Group has decided to concentrate its production in Italy,” a company statement read. “The logic behind this strategy is defending the identity of yachts ‘Made in Italy’ and reinforcing the Group’s roots in the land where its product is conceived, designed and built.”
“The yacht is an object of desire, a dream, a myth, and we want to sell this dream, this myth, made in Italy, but to do this we must make our factories competitive and efficient to counteract the growth of production in emerging nations,” group chairman Paolo Vitelli said in a statement.
“In order to implement this project going against the flow our workers must capitalize on their pride, team spirit and sense of responsibility. To achieve our goal and increase productivity we need to reduce our structural costs, shorten the chain of command and in the short term eliminate a few positions which, however valid, are redundant in our organization.”
“We want to strengthen our presence in Italy because we’re convinced that this is the path to success, but at the same time we need to choose the most efficient locations for production,” Vitelli said. “We have begun the process and we are confident that everyone will make a responsible contribution, including the trade unions, to complete the change as quickly as possible.”
“We’re also sure that the highly qualified facilities and skilled workers present in many parts of the country will be of use in setting up our new productive structure for yachts from 30 to 80 to 90 feet with maximum efficiency,” Vitelli said.
“The Atlantis brand is a priority for investment and plays a key role in the Azimut Benetti Group's overall strategy. Over the past few years important resources have been dedicated to rapid completion of the complete renewal of our range and repositioning of our new brand identity on the market. Investments in which we believed in the past and in which we still believe today.”