Chrysler’s Dodge Ram truck brand joined the Inshore Fishing Association as official sponsor for the 2013 season.
Ram will join as a tour sponsor of the IFA Redfish and Kayak tours. The partnership also includes sponsorship of the all-new Lucas Oil IFA Pro-Am Redfish Challenge series presented by the outdoors merchandise retailer Cabela's. Set to begin this year, the all-new Pro-Am events are being billed as the ultimate redfish showdown, featuring the sport's best anglers in a high-stakes, made-for-TV competition.
“We're thrilled to have Ram Trucks as our newest tour sponsor,” IFA marketing director Bart Schad said in a statement. “The Ram Truck brand brings so much value to IFA anglers. They build incredible products for outdoorsmen and women, and their passion for boating and fishing speaks for itself. It's a natural partnership for the IFA, and we look forward to growing our relationship in 2013.”
“The Ram Truck brand is proud to be a partner of the Inshore Fishing Association,” Fred Diaz, president and CEO of the Ram Truck brand and Chrysler de Mexico, said in a statement. “An angler's truck is as essential as his or her boat, rod or tackle. Ram builds trucks that meet the demanding needs of outdoorsmen and offers features found nowhere else.”
Drawing inshore anglers from Texas to the Carolinas and beyond, the IFA Redfish Tour is the largest and oldest redfish tour in the nation. Offering anglers the opportunity to compete in low-entry-fee events, redfish anglers can fish close to home, minimize expenses and compete for lucrative winnings and contingency prizes.
The IFA Kayak Fishing Tour, presented by Hobie Fishing, is the fastest-growing kayak fishing tournament trail in the country. Kayak anglers competing in the catch-photograph-release tournaments can take advantage of the numerous money and product prizes awarded to competitors.