Siren Marine and parent Yamaha have introduced a Connected Boat Customer Experience platform for boatbuilders and dealers. The IoT system integrates with Yamaha outboards and control systems, and gives builders and dealers more ways to connect with customers and learn about how they use their boats.
“The platform allows boatbuilders to personalize the boating experience through an all-new mobile app by combining the branded look of their specific boat company with builder-curated information for each individual customer,” Andrew Cullen, director of connectivity, Yamaha U.S. Marine Business Unit, said in a statement. “For dealers, the platform provides an easy and valuable way to stay connected with their customers while driving service traffic back to the dealership.”
The platform starts with the Siren Connected Boat mobile app, which combines the branded look of the customer’s boat with specific information curated for him or her. Siren can now integrate with Yamaha’s Command Link Plus protocol to remind boaters and their servicing dealers about scheduled maintenance requirements.
The platform also allows a builder to brand the app with its logo, and the company has access to a custom content area targeted specifically to a given owner and boat. The section can include owner’s manuals, operational videos and more.
Dealers can install Siren 3 Pro devices on-site, and builders that are installing the system on select 2024 models include Grady-White, Regulator, SunCatcher and Skeeter.
The Siren Connected Boat Customer Experience platform and the Siren Connected Boat mobile app will be available for download Feb. 15. The basic level is free, and there’s a premium tier that requires installation and activation of a Siren 3 Pro main device and cellular service.
