IMAGE COURTESY MRAAThe Marine Retailers Association of the Americas this week announced the hiring of Nichole Wishart as business development specialist.
“We are delighted to add Nichole’s unique talents and entrepreneurial acumen to the MRAA team,” Allison Gruhn, vice president of business development, said in a statement. “She possesses great leadership abilities and a business mindset that will help the MRAA deliver on its mission while also contributing to the continuous enhancement of our membership services.”
Wishart will work with Gruhn to develop and execute sales strategies for driving revenue for the MRAA through partner memberships, Dealer Week exhibits and sponsorships, and sponsorships of other MRAA-related programs and services. Wishart has more than 25 years of customer-service experience and a background in sales and marketing.
“I’m thrilled to join a passionate and authentic team at the MRAA devoted to helping marine retailers across North America find success,” Wishart said. “My role lets me use my skills to help support our partner members and sponsors to the fullest and create strategic avenues for growth for our members and the MRAA.”
