PHOTO COURTESY MRAA The Marine Retailers Association of the Americans has launched a 2023 Service Management Study to identify and establish industry averages and performance levels to help dealership service teams.
Service plays a pivotal role in generating cash flow, profits, customer satisfaction and long-term loyalty. To help dealerships make their service departments more efficient, the MRAA invites them to participate in the study.
“This is a substantial opportunity for dealerships to contribute to an industry-wide study that will pay dividends to them in the form of analytical data and identifiable areas of growth,” Drew Mick, MRAA research specialist, said in a statement. “Dealers can use this insight to enhance their service department, provide a better customer experience and magnify its impact on their business.”
An executive summary reserved for survey correspondents helps dealerships identify areas within their service operations that outpace the industry and where they can improve.
To participate in the survey, click here.
