Chris-Craft is reporting a sales turnaround after a couple of challenging years in the industry.
Production is ramping up at the central Florida-based boatbuilder, and executives were “pleasantly surprised” when they received twice as many orders for new boats as they expected during a dealers meeting, according to a report in the Herald-Tribune newspaper in Sarasota.
“The way we reacted, at huge cost to the company early on, has put us in a very good position and we feel, for Chris-Craft, that the worst is over,” vice president of sales Jeff Ellis told the newspaper. “I don’t think it is over for the rest of the marine industry.”
