Full-service dealer Iconic Marine announced that it appointed industry veteran Jim Renfrow as Florida regional manager to lead and expand retail sales operations and strengthen the company’s presence in the state.
Iconic, whose parent also owns Big Thunder Marine, Fountain, Donzi, Baja and NauticStar, has Florida locations in Miami Beach, Dania Beach and Key Largo.
“The appointment of Renfrow clearly indicates our commitment to growing and expanding our retail operations in Florida, the most important boating market in the world,” Iconic Marine owner Fred Ross said in a statement. “We will be launching several new models across all of our marquis brands in the coming months, and our prominent locations in South Florida will be vital to that plan.”
Renfrow has held executive sales and marketing roles with Hatteras, Fairline and Cabo, and most recently was a partner at Total Marine, managing boat sales and service operations in Maryland and Florida.
