MasterCraft Adds to Texas Dealer Network

Longtime MasterCraft dealer Boat Town has opened a central Texas location in New Braunfels.

By David Conway

March 18, 2026

MasterCraft Boat Co. yesterday announced that its longtime dealer Boat Town opened a location in New Braunfels, Texas, serving the south-central region of the state. A third-generation, family-owned dealership, Boat Town has been a MasterCraft dealer since 1986.

“Expanding our network of dealerships by opening Boat Town New Braunfels allows us to bring MasterCraft’s premium towboats and world-class customer experience to even more water sports enthusiasts in the area,” Boat Town director of marketing Morgen Burchell said in a statement.

Located within five miles of three major lakes and 40 minutes from the region’s largest lake, Canyon Lake, Boat Town New Braunfels is well-positioned for on-water demo events, and the dealership has planned a series of spring events across central Texas.

David Conway

Senior editor David Conway has been writing about news and issues in the recreational marine industry for more than 20 years. He is the author of Fishing Key West & the Lower Keys and is also a contributor to Saltwater Sportsman, a Firecrown title.