Components and accessories manufacturer Patrick Industries today announced its new collaborative digital design studio called The Experience.
Set inside the company’s design center and showroom in Elkhart, Ind., The Experience includes a 50-by-14-foot LED screen that allows customers to view product placements inside boats, RVs and housing products. Designers and customers can adjust materials, colors, finishes, floor plans and lighting, then capture high-quality renders, cutaways and 360-degree walkthroughs in real time, enabling faster decision-making and improving time to market.
“The Experience reflects our commitment to enhancing customer service, value and our partnership through innovation and forward-thinking excellence,” CEO Andy Nemeth said in a statement. “This immersive and collaborative environment represents an exciting advancement in how we showcase Patrick’s products and capabilities, including new-product development and our growing suite of full solutions, while strengthening our position as a differentiated partner.”
The Experience also marks the debut of Patrick’s Digital Twin process. The design team digitally scans materials and products, capturing texture, finish, color and dimension, and transforms them into three-dimensional virtual replicas that behave exactly like their real-world counterparts. The company said the result is a digital environment where every surface, material and product delivers the same precision customers expect from the manufacturing floor.
“We recognize that our industries are evolving beyond traditional design methods, and we have set out to create a smarter, more efficient and cost-effective way to develop and design for today’s customer,” Patrick president Jeff Rodino said in the statement. “Patrick is proud to be an industry leader in offering this collaborative, digital-first space where creativity, speed and precision converge to enhance the value we can deliver to our customers.”
