Texas-based Tigé Boats has announced that professional wakeboarder Jake Pelot was promoted to brand experience manager and pro team lead. Pelot will lead the pro rider and ambassador program while continuing to serve as a Tigé athlete.

“Jake doesn’t just ride for Tigé — he is Tigé on the water,” company founder and CEO Charlie Pigeon said in a statement.

The promotion comes as Tigé continues to invest in its athlete program, and as wakeboarding and wakesurfing reach new audiences, the statement said.

Added Pelot: “As the boats, team and brand continue to evolve, I’m excited to continue on the athlete path with Tigé while helping to develop the current and future watersports team behind the brand.”