Airmar Technology announced the promotion of Suzanne Hawley to marine marketing manager. A seasoned marine marketer, Hawley will oversee brand management across Airmar North America, Airmar EMEA, Airmar ANZ and Gemeco Marine Electronics Specialists. She will transition from her leadership at Gemeco to drive brand alignment, digital marketing and industry engagement for Airmar’s marine electronics portfolio.
“This expanded role underscores our commitment to a unified marine brand strategy to boost sales and enhance brand visibility,” director of marketing Craig Cushman said in a statement. “By focusing Airmar’s marine marketing efforts under Suzanne’s direction, we can amplify our market presence, drive sales growth and reinforce our leadership in marine electronics.”
Hawley will oversee digital and content leadership, driving SEO, paid advertising, social media and marketing initiatives to boost engagement and sales. She will continue to manage Gemeco’s annual technical training initiative, including event strategy, sponsorships and partnerships, to reinforce both companies’ technical expertise. Additionally, she will develop press strategies and manage media relationships.
