Metstrade announced the content program for this year, aimed at helping marine professionals navigate market change, uncover emerging opportunities and stay competitive.
Organizers said in a press release that the program arrives at a pivotal moment for the global boating industry and will feature expert-led discussions, case studies and networking sessions. Groupe Beneteau CEO Bruno Thivoyon will deliver the keynote at the official opening, sharing his perspective on the future of boating and the forces reshaping the industry.
“The leisure marine industry is evolving rapidly, presenting both new opportunities and complex challenges,” exhibition manager Patricia Becker said in the release. “Our 2026 content program has been carefully curated to ensure attendees gain valuable insights, practical takeaways and access to the conversations that matter most.”
The three themes for the content program are Accessibility & Inclusion, Sustainability and Innovation.
The full program is available here.
Metstrade comes against a backdrop of market pressure, with recent analysis from ICOMIA and Boats Group showing average new-boat prices are down 6.9% year-over-year, even as the premium segment held up and the 56- to 79-foot category posted 10.6% volume growth.
Metstrade will also stage two of the industry’s marquee awards programs, the DAME Design Awards and the Boat Builder Awards. The show runs Nov. 17-19 at the RAI Amsterdam convention center, with free registration through Oct. 31.
