Cruisers Yachts appointed O-Marine as its European distributor. O-Marine will lead the builder’s European expansion, establishing dealers in major boating markets and authorized representatives in smaller ones. The strategy combines dedicated retail representation in key markets with broader coverage elsewhere while maintaining strong local customer relationships and support.
“No product can succeed on quality and innovation alone. It also takes knowledgeable, committed people representing the brand and supporting customers,” Dan Zenz, vice president of sales for Cruisers, said in a press release. “O-Marine brings the retail experience, relationships and market knowledge we need to build the European network we envision for Cruisers Yachts.”
The appointment follows Cruisers’ debut at the recent Cannes Yachting Festival, where it introduced its newest models, conducted sea trials with the new 38 VTR, and met with prospective dealer principals.
