MasterCraft Adds to Dealer Network

Madera, Calif.-based Bohner Lacefield Marine extends the builder’s reach into the greater Central Valley.

By David Conway

October 14, 2026

MasterCraft Boat Co. announced yesterday that it is adding Bohner Lacefield Marine to its dealer network, bringing the brand to the greater Central California market. The dealership is based in Madera and will offer new and preowned MasterCraft sales, along with certified service and maintenance, parts and accessories, fiberglass and gelcoat repair, and upholstery and canvas services.

“Bohner Lacefield Marine represents the type of dealership partner we want supporting the MasterCraft brand,” vice president of global sales Greg Miller said in a press release. “Its fourth-generation family legacy, highly experienced staff and longstanding commitment to Central California boaters create an exceptional foundation for this partnership.”

Founded in 1939, the dealership describes itself as the longest-operating family-owned marine dealership in the Central Valley.

David Conway

Senior editor David Conway has been writing about news and issues in the recreational marine industry for more than 20 years. He is the author of Fishing Key West & the Lower Keys and is also a contributor to Saltwater Sportsman, a Firecrown title.