PHOTO COURTESY MARINE MARKETERS OF AMERICA The Marine Marketers of America presented its Neptune Awards last week during the Miami International Boat Show.
“We are thrilled to see the exceptional creativity and innovation showcased by this year’s Neptune Awards winners,” Alisdair Martin, Neptune committee co-chair and MMA board member, said in a statement. “The diverse range of marketing talents within the marine industry continues to elevate every year, and these achievements inspire us all.”
A committee of 80 people judged entries in 24 categories. The King Neptune Award went to overall winner BD Outdoors in the Integrated Marketing Campaign for its entry, “West Coast Film Series.”
The full list of winners:
• B2B Marketing: ZF Marine
• Best Use of AI: Marine Retailers Association of the Americas
• Best Use of Data & Insights: Sea Ray
• Boat Show Marketing: Pursuit
• Brand Engagement Campaign: Bayliner
• Email Marketing: Sea Ray
• Event Marketing/Grassroots: Pursuit
• Industry Rising Star: TACO Marine, Zoe Rawitz
• Influencer Collaboration/Marketing: AkzoNobel
• Integrated Marketing Campaign – Boat Brand: Yamaha (boats and WaveRunners)
• Integrated Marketing Campaign: BD Outdoors
• Lead Generation Campaign: Shell Marine
• Marketing Innovation: Marine Connection
• Marketing Partnership: Mercury Marine
• New Product/Model Launch Campaign: Aquila Power Catamarans
• Paid Advertising Campaign: Sea Ray
• Product Literature: Sea Ray
• Public Relations Campaign: Recreational Boating & Fishing Foundation
• Social Media Campaign: Cobalt Boats
• Video – Series: Malibu Boats
• Video – Single Long: Cobalt Boat
• Video – Single Short: Malibu Boats
• Website – Corporate & Brand: Sportsman Boats
• Website – Special Landing Page: Sportsman Boats
