The continued shift toward four-stroke outboards, coupled with increasing demand for products that simplify maintenance and repairs, is creating new opportunities across the marine aftermarket.
In this exclusive interview, Soundings Trade Only editor-in-chief David Gee speaks with Jim Self, president of Engineered Marine Products (EMP), about the market trends shaping the company’s product development strategy and driving its growth.
From an expanded propeller line featuring approximately 500 SKUs to new service kits designed to save time and money, Self shares how EMP is responding to the needs of dealers, service professionals, and DIY boat owners.
He also discusses the importance of listening to customers, maintaining OEM-level quality standards, and finding opportunities to improve existing product designs.
With EMP exceeding its 2026 performance goals by August, discover how the company’s focus on innovation, quality, and value is helping it gain market share and position itself for continued growth.
