
SWFMIA Takes Action After Hurricane Ian
The devastation wrought by Hurricane Ian on Southwest Florida’s Ft. Myers has triggered action by the Southwest Florida Marine Industry Association to assist those members

The devastation wrought by Hurricane Ian on Southwest Florida’s Ft. Myers has triggered action by the Southwest Florida Marine Industry Association to assist those members

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.

The Northwest Marine Trade Association is awarding $1,000 Discover Boating grants to entities that promote boating in the region.

Using coupons to offer customers special deals is a proven way to increase business.

The Progressive Metro Boat Show opens Thursday for four days at Lake St. Clair Metropark in Harrison Charter Township, Mich. Meanwhile, early-registration discounts for MRAA’s Dealer Week end soon.

With the Covid bubble in the rearview mirror, building trust with existing and prospective customers is more important than ever.

The proposed rules would define boats as vehicles and subject their sales to the same laws.

Toxic algae blooms, the result of outdated wastewater treatment facilities, are causing widespread fish kills in San Francisco Bay.

The devastation wrought by Hurricane Ian on Southwest Florida’s Ft. Myers has triggered action by the Southwest Florida Marine Industry Association to assist those members

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.

The Northwest Marine Trade Association is awarding $1,000 Discover Boating grants to entities that promote boating in the region.

Using coupons to offer customers special deals is a proven way to increase business.

The Progressive Metro Boat Show opens Thursday for four days at Lake St. Clair Metropark in Harrison Charter Township, Mich. Meanwhile, early-registration discounts for MRAA’s Dealer Week end soon.

With the Covid bubble in the rearview mirror, building trust with existing and prospective customers is more important than ever.

The proposed rules would define boats as vehicles and subject their sales to the same laws.

Toxic algae blooms, the result of outdated wastewater treatment facilities, are causing widespread fish kills in San Francisco Bay.