Test Your Email Marketing Smarts
April 25, 2018
A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.
A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.
Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.
Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.
Imitation, our learned forebears have said, is the sincerest form of flattery.
As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.
I was pleasantly surprised to see a small but hardy crowd of 105 gathered for the inaugural Grow Boating Marketing Summit, held the day before IBEX in September.
Socrates long ago observed that one should “know thyself” above all else. For marine marketers the corollary of this sage advice is that you must fully understand your customers if you expect to prosper in a world undergoing such dramatic digital and demographic shifts.
Ten years ago, I had a vision. I dreamed of an association for marine marketers exclusively — an organization that would provide an important voice in our industry.
A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.
Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.
Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.
Imitation, our learned forebears have said, is the sincerest form of flattery.
As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.
I was pleasantly surprised to see a small but hardy crowd of 105 gathered for the inaugural Grow Boating Marketing Summit, held the day before IBEX in September.
Socrates long ago observed that one should “know thyself” above all else. For marine marketers the corollary of this sage advice is that you must fully understand your customers if you expect to prosper in a world undergoing such dramatic digital and demographic shifts.
Ten years ago, I had a vision. I dreamed of an association for marine marketers exclusively — an organization that would provide an important voice in our industry.
‘Vacation on Demand’ flaw: you must own a vessel
