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The 2024 Global Marine Industry Workplace Study
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Pulse Report

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Slowest Market in Years

While economic factors have improved, many dealers say buyers are reluctant to commit.

1. August 2023 new boat retail

Dog Days of August

Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory

Few Fireworks in July

Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers

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Dealers, How Are Profit Margins?

Entering the peak of the 2024 boating season, this month’s Pulse Report survey asks dealers about profit margins this year compared to 2023.

1. August 2023 new boat retail

Dog Days of August

Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory

Few Fireworks in July

Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers

AdobeStock_813920216

Dealers, How Are Profit Margins?

Entering the peak of the 2024 boating season, this month’s Pulse Report survey asks dealers about profit margins this year compared to 2023.

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