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The 2024 Global Marine Industry Workplace Study
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Pulse Report

1.Jan 2023 New Boat Inventory

Dealers Are Cautiously Optimistic

The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.

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Are You Improving the Service Experience?

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

1_FTC Safeguards Rule

The Seasonal Slowdown

For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.

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DEALERS: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

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Slowing Sales

Most dealers expect sales to be flat or down as much as 20% as we head in the winter boat-show season.

1_PULSE.PING.2

Are You Improving the Service Experience?

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

1_FTC Safeguards Rule

The Seasonal Slowdown

For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.

Screen Shot 2022-11-10 at 3.14.13 PM

Slowing Sales

Most dealers expect sales to be flat or down as much as 20% as we head in the winter boat-show season.

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