
DEALERS: How Do You Plan to Improve Customer Engagement?
This month’s Pulse Report survey asks dealers how much of their business comes from parts and accessories and how are they planning to improve customer engagement.

This month’s Pulse Report survey asks dealers how much of their business comes from parts and accessories and how are they planning to improve customer engagement.

The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.

This month’s Pulse Report asks dealers about their 2023 sales expectations and handling consumer pushback surrounding higher unit pricing.

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

Most dealers expect sales to be flat or down as much as 20% as we head in the winter boat-show season.

With this year’s edition of FLIBS in the books, the monthly Pulse Report survey asks about sales expectations. Take the survey here.

This month’s Pulse Report survey asks dealers how much of their business comes from parts and accessories and how are they planning to improve customer engagement.

The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

For the month of November, 82% of retailers reported declines in new-boat sales, a noticeable drop-off from October statistics.

This month’s Pulse Report asks dealers about their 2023 sales expectations and handling consumer pushback surrounding higher unit pricing.

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

Most dealers expect sales to be flat or down as much as 20% as we head in the winter boat-show season.

With this year’s edition of FLIBS in the books, the monthly Pulse Report survey asks about sales expectations. Take the survey here.