MarineMax buys Cruisers Yachts
June 1, 2021
MarineMax announced that it acquired Oconto, Wis.-based KCS International, the parent company of Cruisers Yachts, paying $63 million for the 68-year-old builder.
MarineMax announced that it acquired Oconto, Wis.-based KCS International, the parent company of Cruisers Yachts, paying $63 million for the 68-year-old builder.
Coming off its most profitable fourth quarter, first quarter and fiscal year, the company continued to roll with a 70 percent increase in revenue.
The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.
Coming off a record fourth quarter, the company reported a $107 million increase in revenue for its first quarter.
Significant restrictions created by the Covid-19 pandemic and Hurricane Dorian had made it a more prohibitive destination until this month.
The yacht retailer saw its highest revenue and earnings in the company’s history.
The publication named the top marine businesses in terms of employees and revenue.
CEO Brett McGill said the acquisition “adds greatly to our geographic reach in the Great Lakes and the West Coast.”
A surge in new boat demand has pressured inventory at dealerships across the country.
The company will look to increase its “marina strategy” and high-margin businesses.
MarineMax announced that it acquired Oconto, Wis.-based KCS International, the parent company of Cruisers Yachts, paying $63 million for the 68-year-old builder.
Coming off its most profitable fourth quarter, first quarter and fiscal year, the company continued to roll with a 70 percent increase in revenue.
The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.
Coming off a record fourth quarter, the company reported a $107 million increase in revenue for its first quarter.
Significant restrictions created by the Covid-19 pandemic and Hurricane Dorian had made it a more prohibitive destination until this month.
The yacht retailer saw its highest revenue and earnings in the company’s history.
The publication named the top marine businesses in terms of employees and revenue.
CEO Brett McGill said the acquisition “adds greatly to our geographic reach in the Great Lakes and the West Coast.”
A surge in new boat demand has pressured inventory at dealerships across the country.
The company will look to increase its “marina strategy” and high-margin businesses.
