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The 2024 Global Marine Industry Workplace Study
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Grow Boating

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The First-Time  Buyer Blues

Only about two in 100 people who are researching their first boat will actually buy one, and only one of the two keep it.

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New study focuses on  first-time boat buyers

There are a million fewer first-time boat buyers today than a decade ago — a loss of $138 billion in lifetime value to the marine industry — with a 30 percent decline in first-time used-boat buyers and a 54-percent drop in first-time new-boat buyers.

girls-jumping-in-water

New study focuses on  first-time boat buyers

There are a million fewer first-time boat buyers today than a decade ago — a loss of $138 billion in lifetime value to the marine industry — with a 30 percent decline in first-time used-boat buyers and a 54-percent drop in first-time new-boat buyers.

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