FLIBS 2018: Beneteau to build Antares outboard line in Michigan
October 31, 2018
The French builder says production will start later this year.
The French builder says production will start later this year.
When Christophe Lavigne arrived at Four Winns 12 years ago to head the engineering department, the Cadillac, Mich.-based company had a traditional office layout with designers, architects and engineers separated in cubicles.
How Groupe Beneteau, the world’s largest boatbuilder, plans to expand its global reach.
Groupe Beneteau’s push in the U.S. market is more than four decades in the making, but it has a newer focus on powerboat brands, along with the sailboats Americans already know.
Industry veteran Christophe Lavigne has led engineering and product development for the Four Winns, Glastron, Wellcraft and Scarab brands for the last 11 years.
Jeanneau is including the m2500 hardware bundle on boats 50 feet and larger bought at the show.
Most of the new employees will work in its French boatbuilding facilities, but it will also add staff at the RBH division in Cadillac, Mich., and at its facilities in Poland.
Beneteau’s Antares and Barracuda boats sold in North America will be powered with Mercury outboards.
For its Cadillac, Mich.-built brands, tariffs are eating into a strong sales year.
Yann Masselot will lead the Construction Navale Bordeaux division.
The French builder says production will start later this year.
When Christophe Lavigne arrived at Four Winns 12 years ago to head the engineering department, the Cadillac, Mich.-based company had a traditional office layout with designers, architects and engineers separated in cubicles.
How Groupe Beneteau, the world’s largest boatbuilder, plans to expand its global reach.
Groupe Beneteau’s push in the U.S. market is more than four decades in the making, but it has a newer focus on powerboat brands, along with the sailboats Americans already know.
Industry veteran Christophe Lavigne has led engineering and product development for the Four Winns, Glastron, Wellcraft and Scarab brands for the last 11 years.
Jeanneau is including the m2500 hardware bundle on boats 50 feet and larger bought at the show.
Most of the new employees will work in its French boatbuilding facilities, but it will also add staff at the RBH division in Cadillac, Mich., and at its facilities in Poland.
Beneteau’s Antares and Barracuda boats sold in North America will be powered with Mercury outboards.
For its Cadillac, Mich.-built brands, tariffs are eating into a strong sales year.
Yann Masselot will lead the Construction Navale Bordeaux division.
