Evinrude Outboards Will Be Retired
May 28, 2020
BRP will focus on new projects, development of boat companies.
BRP will focus on new projects, development of boat companies.
More schools are receiving outboards through the program, so students “will be better prepared to enter the workforce.”
But North American outboard sales fell by “mid-teen” percentage points, according to the company.
BRP’s five-year plan includes a new type of Evinrude propulsion called Project Ghost, which disappears beneath the transom.
Evinrude’s president hopes to reinvent the engine builder by integrating its 2-stroke E-TEC outboards into its new boat brands, and providing a more “fact-based” narrative against 4-stroke competitors.
Declines in outboard sales were mostly offset by revenues from boat-company acquisitions.
After closing the Telwater deal, Jose Boisjoli says BRP has no plans to acquire other boat brands.
Evinrude introduces three new outboards aimed at the heart of the recreational boating market.
The addition of Alumacraft and Triton raised quarterly revenues, though a decline in outboard sales offset the increases.
Tracy Crocker says that acquisitions are just the beginning.
BRP will focus on new projects, development of boat companies.
More schools are receiving outboards through the program, so students “will be better prepared to enter the workforce.”
But North American outboard sales fell by “mid-teen” percentage points, according to the company.
BRP’s five-year plan includes a new type of Evinrude propulsion called Project Ghost, which disappears beneath the transom.
Evinrude’s president hopes to reinvent the engine builder by integrating its 2-stroke E-TEC outboards into its new boat brands, and providing a more “fact-based” narrative against 4-stroke competitors.
Declines in outboard sales were mostly offset by revenues from boat-company acquisitions.
After closing the Telwater deal, Jose Boisjoli says BRP has no plans to acquire other boat brands.
Evinrude introduces three new outboards aimed at the heart of the recreational boating market.
The addition of Alumacraft and Triton raised quarterly revenues, though a decline in outboard sales offset the increases.
Tracy Crocker says that acquisitions are just the beginning.
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