California-based center console boatbuilder Mag Bay Yachts said it has signed a dealership agreement for the northwest Gulf Coast with the Marine Group, which has a 30-plus-year history of serving boaters from New Orleans to Panama City, Fla.
Last week the Marine Group took delivery of the latest Mag Bay 33-foot center console, Hull No. 8, which sold the day after it arrived.
Led by industry veteran Mike Lewis and partner Rick Bastin, the Marine Group had more than 10 years of experience selling Cabo Yachts before it was purchased by Brunswick Corp. in 2006.
“Our relationship with the Marine Group goes back many years, as they sold several hundred Cabos in their region,” said Cabo founder and Mag Bay Yachts president Mike Howarth in a statement.
Understanding Mag Bay’s past and current company culture was a key element in forging the agreement.
“We feel the Marine Group will be extraordinarily successful in introducing Mag Bay to the northwest Gulf Coast,” Mag Bay sales and marketing vice president Phil Bourque said. “Their team already possesses a keen understanding of the DNA and vision Mag Bay is built upon.”
“The buyer of Hull No. 8 was an owner of four Cabo Yacht models; he is a longtime discerning client,” Lewis said. “We are very impressed with the Mag Bay line and the company’s commitment to building market-leading products that are unmatched in their category. We look forward to forging a long-standing relationship with Phil and the entire Mag Bay team as together we bring Mag Bay’s amazing line of center console boats to our very discriminating customer base.”
The Marine Group has more than 10 brokers. Its principal sales location is in Orange Beach, Ala.
Mag Bay, founded in 2014, has plans for larger additional models in the near future. The company is expanding its facility in the coming year with the construction of a 50,000-square-foot facility.
