MarineMax announced it completed its acquisition of Boatzon, a digital boat and accessory platform, through the retailer’s technology entity, New Wave Innovations.
“Technology is integral to the growth of the marine industry, and with the acquisition of Boatzon, we have added what we believe is the preeminent technology business connecting consumers and marine dealers,” Shawn Berg, executive vice president and chief digital officer of MarineMax and president of New Wave Innovations, said in a statement. “Through New Wave Innovations we are … giving the Boatzon team access to technology, digital tools and capital to continue to innovate and grow.”
Added Boatzon co-founder Bryan Lenett: “Fueled by MarineMax’s international presence and global leadership in the marine industry, we are excited about the significant opportunities ahead to address the robust long-term growth forecast for the recreational boating and yacht markets.”
