COURTESY MARINEMAXMarineMax named Patrick Coote vice president of brand marketing for its Superyacht Division. Coote has more than 25 years of experience with Northrop & Johnson, Fraser Yachts and the Azimut-Benetti Group.
“His profound industry knowledge and visionary marketing strategies will propel us to new heights on the world stage,” Daniel Ziriakus, COO and EVP of the Superyacht Division, said in a statement. “Patrick’s dedication perfectly aligns with our commitment to innovation and client satisfaction, making him an ideal leader for our brand-marketing operations.”
Coote will help the brand-specific marketing teams drive strategic efforts across Fraser Yachts, Northrop & Johnson and Fairport Global. “I am thrilled to embark on this exhilarating journey with MarineMax,” he said. “Together, we will redefine the global superyacht brokerage landscape, introducing innovations and experiences that surpass industry standards.”
