Jeff Husby, owner of Regal & Nautique of Orlando, is launching Wake United, a pro shop dedicated to water sports with retail locations and online sales.

“Anyone who wants to get towed on the water, shred the course or get pushed by a boat wave will find a comprehensive product offering and an outstanding sales experience at Wake United,” Husby said in a statement.

Husby also owns five WaterSports Central dealerships in Georgia and South Carolina. With the increased demand for more product options, Husby recognized an opportunity to offer an expansive product mix, hybrid online and storefront shopping and service.

“We believe that the pro shop sector is a critical component of the customer journey in boating and water sports,” Husby said. “The pro shop is a vital element in the overarching ecosystem.”