Boston Yacht Sales was named the New England dealer for Princess Yachts.

Boston Yacht Sales will provide sales and service for Princess yacht customers from two locations that offer complete service and marina facilities. The 200-slip Tern Harbor Marina is 12 miles south of Boston; a second location, at MacDougalls’ Cape Cod Marine in Falmouth, serves as a gateway for Cape Cod and the islands.

“The team at Boston Yacht Sales is excited to present this luxury brand to our clients,” Michael Myers said in a statement. “Known for combining world-class styling, quality, technology and design, we are certain you’ll be seeing more of them cruising in our area as people experience the extensive lines and offerings we will have. We look forward to becoming an integral part of their dealer network.”

Boston Yacht Sales, which has been in operation since 1953, represents lines from 24 to 100-plus feet, as well as used and brokerage yachts. At the helm of the family-owned business is Myers, a certified professional yacht broker and past president and a past board member of the Yacht Brokers Association of America. His wife, Rhonda Corey-Myers, coordinates business development and events for the dealership.