Airmar Technology Corporation yesterday announced that it hired Suzanne Hawley as brand manager for the company’s wholly owned distributor, Gemeco Marine Electronics Distributors.
“Hawley is results-oriented and highly collaborative, which makes her a strong fit for our culture,” Airmar vice president of Sales and Marketing Jennifer Matsis said in a statement. “We are very happy to welcome Hawley to our team. Her integrated marketing experience and skill set will allow us to capitalize on the strength and momentum of Gemeco and the product lines they offer.”
According to the statement, Hawley will be responsible for providing marketing strategies that drive revenue. In addition, she will determine and administer the marketing budget, identify and track key metrics, and manage the overall brand and marketing activities for Gemeco.
Prior to her 20 years as an independent marketing consultant, she spent 12 years with Raytheon Marine Company and Raymarine, most recently as the U.S. communications manager.
“I am very much looking forward to using my previous experiences and ideas to help shape the Airmar/Gemeco brands further and to build upon their well-established marketing strategy,” Hawley said in the statement. “I look forward to helping take the company and my career to the next level alongside the impressive Airmar/Gemeco team.”
