Azimut|Benetti Group announced that it has opened a new U.S. headquarters at Pier Sixty-Six Marina in Fort Lauderdale, Fla., with the facility’s $1 billion renovation completed.
“Fort Lauderdale is considered the yachting capital of America and represents a strategic hub for the Group,” CEO Marco Valle said in a statement. “The opening of these new spaces confirms our commitment to this market and allows us to offer a privileged meeting point to continue connecting with owners and collaborators, in a location that perfectly embodies the spirit and values of our brands.”
Azimut|Benetti said the United States is a strategic area for the group, accounting for more than a third of its global business. With the new headquarters, it aims to increase market share in the U.S. The statement said the group will welcome owners and enthusiasts to its new space during the Fort Lauderdale International Boat show, which opens Oct. 29.
