Boat Finance yesterday announced that its name is now RecFi, a change that reflects the company’s new business model to include lending for recreational products in general.
“Now that we’re established in the general recreational space, we’re hoping our new name will better demonstrate the types of services we provide and continue to attract a wider audience,” CEO Donald Schrama said in a statement.
RecFi says the name change comes with a logo rebranding, the launch of a new website, the hiring of additional staff, internal promotions and new office locations.
