PHOTO COURTESY BOATERS LISTBoaters List has acquired the social media channels Tug Life and Maritime Daily. The acquisition provides the technology platform with 2.2 million new followers.
“As we continue to broaden our global community of boating and water enthusiasts, bringing these two channels into our already viral lineup is in perfect strategic alignment,” president and CEO Martin Kroesche said in a statement. “Completing this transaction delivers one of the largest marine platforms on social media to our customers.”
With the acquisition, the number of Boaters List channels increased to 21, with an aggregated 3.376 million followers and a monthly average of 150 million organic views.
