Boatsetter and Getmyboat yesterday announced a merger that will integrate the platforms into a connected marketplace, unlocking broader inventory, more seamless discovery and booking, and enhanced tools and opportunities.
“Outdoor recreation has surged in recent years, with a record number of Americans wanting to spend more time in nature, and 80% of young people say that being outdoors is important to them,” Michael Farb, who was CEO of Boatsetter and will be CEO of the combined entity, said in a statement. “We’re seeing this shift play out across our platforms, as well. Millions of people are choosing time on the water to reconnect with nature, their loved ones and the outdoors more intentionally. Both companies have long admired each other’s growth and innovation, and this merger unlocks greater access to that lifestyle.”
The new company will be headquartered in Miami, with Boatsetter and Getmyboat teams continuing to operate from their current locations. Both platforms and apps will remain active, with no immediate changes for consumers, owners or operators. Investors Level Equity, Centerbridge Partners and Yanmar will continue to support the brands.
