Germany-based Brabus, parent company of Brabus Marine, announced the appointment of Stefan Ponikva as chief marketing officer, Michael Küpferle as chief sales officer and Milica Umicevic as creative director. The three also joined the Brabus board, effective Dec. 1, marking a milestone in the company’s development into a global brand, according to a statement.
“Stefan, Michael and Mili each bring exactly the kind of unique strengths that reflect where Brabus is heading as a global luxury brand,” CEO Constantin Buschmann said in the statement. “Their combined expertise in experience- and social-driven marketing, global sales strategy and creative brand design will help us expand the Brabus universe even further, and we look forward to shaping this next chapter together.”
Previously at BMW, Ponikva previously led brand and marketing teams around the world for BMW. Küpferle previously served as Brabus director general since July. Umicevic joins the board after previously overseeing VIP relations at Brabus since November 2023.
