Brooks Marine Group joined the Marine Retailers Association of the Americas as a premier partner member in what the MRAA said will be a multitiered relationship that seeks to create benefits for MRAA members.

Brooks Marine Group, a marine industry management recruiting firm, entered the relationship to foster new tools, resources and opportunities for marine dealers.

“We’re excited to partner with the MRAA to help address the workforce challenge that exists across the marine industry,” Brooks Marine Group president Neal Harrell said in a statement. “Our organization has a deep appreciation of how difficult it has become to find, attract, train and keep a great trades workforce.”

Harrell will assist and advise the MRAA on creating a guide that seeks to on-board employees successfully.

“Our members come to us regularly for assistance with acclimating employees to working within their dealerships,” MRAA president Matt Gruhn said. “This relationship with Brooks Marine Group gives us direct access to expert insight on solutions that can help our members help their employees make a successful transition into their workforce.”

Brooks Marine Group offers recruiting services and a jobs board, and the MRAA has worked to develop a career center with tools and resources for dealers to use.

Harrell is also contributing to the MRAA’s pre-conference workshop “Training: A Simple Path to Continuous Improvement,” which will be held at 8:15 a.m. on Dec. 6 at the Marine Dealer Conference & Expo.

“We believe this is just the beginning of a relationship that will prove to be greatly beneficial for the marine industry,” Gruhn said.