BRP announced the appointment of Denis Le Vot as president and chief executive officer, effective Feb. 1, at which time José Boisjoli will retire as president and CEO and step down as chairman of the board of directors. Le Vot will also become a member of the board.
BRP also announced that Pierre Beaudoin will become board chair effective Feb. 1, and that Barbara Samardzich will remain lead independent director of the board.
“On behalf of the board, I wish to welcome Denis to BRP,” Samardzich said in a statement. “On the heels of a successful 30-year career in the automotive industry, Denis is poised to leverage his expertise to create value for all our stakeholders. The automotive industry shares multiple similar market dynamics with the powersports industry, and we look forward to drawing on his wealth of experience in this sector.”
Added Le Vot: “I’m grateful for the trust the board has placed in me, and I’m truly excited to embark on this new adventure and lead BRP into a new chapter. BRP is a company that distinguishes itself as a leader and has built a strong foundation for future growth. Its reputation for technological expertise, bold design vision, and market-shaping products is unmatched. I look forward to collaborating with the talented teams to further enhance BRP’s customers and dealers’ experience, and continue shaping the powersports industry.”
Le Vot joined Renault Group in 1990, where he held leadership positions in marketing, sales and after-sale services, as well as operations and supply-chain management.
