Brunswick Corp.’s direct-to-consumer preowned-boat sales platform Boateka has added a location in Clearwater, Fla., near Freedom Boat Club’s largest corporate territories in the Tampa area.
“This new location represents another important milestone as we expand the Boateka brand and engage one of the most active boating communities in Florida,” Brenna Preisser, Brunswick president of business acceleration, said in a statement. “We look forward to further serving the Tampa Bay market by offering a pathway to certified, preowned boats with a warranty.”
The new Boateka location includes a 22,000-square-foot showroom. It joins the flagship location in Merritt Island, Fla., which launched in 2021, and another in LaGrange, Georgia, which opened earlier this year.
“Understanding the opportunities and the Tampa Bay market, we are ecstatic to expand the Boateka brand and better serve the community through our mission of creating a seamless preowned-boat buying experience,” said Robbie Caron, retail director with Boateka. “Before officially launching, we have already received high engagement and momentum in the market, and we look forward to continuing to build on that success.”
