Brunswick Corp. this morning announced the appointment of Vittorio Bichucher as president of the Venture Boat Group, which includes the Bayliner, Trophy, Quicksilver, Uttern and Heyday brands. Bichucher will continue as general manager of Navan, the company’s adventure boat brand.
“Boating is both my profession and my passion,” Bichucher said in a statement. “The opportunity to lead Venture Boat Group while continuing to guide NAVAN is a tremendous honor. I am excited to work with our outstanding teams around the world to build on our momentum, deliver on our promises to customers, and shape the next chapter of growth for our remarkable brands.”
Bichucher joined Brunswick in May 2024 and spent nearly a decade with management consulting firm McKinsey & Company. He succeeds Jerry Newton, who had served as president of Venture Boat Group since 2024. Newton transitioned to vice president of operations for Boston Whaler.
