Eyewear retainer maker Cablz hired Walt Bailey for the newly created position of vice president of sales.

Bailey, who has more than 25 years of management in sales, has pioneered programs while building distribution channels globally and outside the specialty sporting goods realm, the company said.

“He’s a proven sales leader, plus a gifted sales strategist and tactician,” Cablz co-owner Holly Williams said in a statement. “Walt has generated growth in a number of innovative ways while always nurturing long-term relationships with customers and business partners. We are very excited to have Walt as part of Cablz.”