PHOTO COURTESY CATALINA Catalina Yachts dealers Massey Yacht Sales and Service of Palmetto, Fla., and Springline Yacht Sales in Mystic, Conn., yesterday announced that the businesses have merged.
Rick Dieterich will serve as general manager of Massey operations in both locations, and Ed Massey will be president of the new, combined company. For transitional marketing purposes, the Mystic location is known as Massey Yacht Sales at Springline.
“With the consolidation of marketing and overhead expenses; growing a strong, professional, unified sales team; and turning over sales and general management to a proven, younger manager, I can focus on the marketing and pull back a bit from day-to-day operations,” Massey said in a statement.
The merger will strengthen sales for Catalina, Tartan and Elan, as well as expand the brokerage operations at both brick-and-mortar locations.
“Two of our best dealers joining forces will prove to be nothing short of great success for both of them and Catalina Yachts,” Catalina president Sharon Day said in the statement. “The union reflects an unwavering commitment to expanding their presence in key markets and ensuring customers have access to the highest quality sales and service.”
