Country star Alan Jackson, an avid boater and fisherman, is collaborating with marine wildlife artist Guy Harvey to create awareness of and raise money for ocean conservation and research.

Harvey, known for his colorful depictions of marine wildlife and support for science and research, created a colorful logo to commemorate Jackson’s 25th anniversary tour, which started last weekend in southwest Florida.

The logo, depicting Jackson in a fishing fighting chair with leaping sportfish, will adorn several official 25th anniversary merchandise items, including an official tour T-shirt that will be sold at each concert date, as well as other 25th anniversary items that will be available exclusively at the Guy Harvey website.

Jackson and Harvey agreed to donate $5 for every item sold to marine conservation through the Guy Harvey Ocean Foundation, a non-profit that advocates sustainable fishing practices, funds scientific research and supports innovative educational programs.

Last year, Harvey’s foundation distributed about $1 million to more than 60 organizations involved in research and education.

“We are honored to work with Alan, who as a responsible fisherman clearly understands and supports our mission to conserve our marine environment and resources for future generations,” Harvey said in a statement.

Jackson, who has sold more than 60 million records worldwide, registering 50 top 10 hits and 35 No. 1 hits, got into offshore fishing 25 years ago.

“I’ve fished everywhere most people do, including the Bahamas, off Florida in the Keys, Mexico and the Virgin Islands,” the Grammy Award-winning singer, songwriter and musician told The Boot.

Harvey has attended several regional concerts in guest appearances to spread his message and has created an interactive Conservation Village, which has been the centerpiece for Fort Lauderdale’s Tortuga Music Festival, which promotes ocean conservation.