British diesel outboard manufacturer Cox Marine this week announced it hired a regional sales director, regional sales manager and an aftersales manager as it works to expand its footprint in North America.

Doug Ross, who comes to Cox with extensive diesel engine repair and marine industry sales experience, will serve as North American regional sales director, the company said this week in a statement. Ross will support the strengthened regional sales team, and manage strategy, business channels and distributor relationships.

“My mission at Cox Marine is to drive the narrative of new clean technology versus current 2- and 4-stroke technology and to install Cox Marine as the standard in high-performance diesel power, meeting and surpassing environmental standards,” Ross said in the statement. “I look forward to bringing a passion to impact others and provide opportunities to grow, creating a path with our team and clients to reach our ‘Best in Class’ goal,” he added.

Cox Marine also announced that Chuck Gould has been named regional sales manager. He has a high-level understanding of the 300-hp CXO300 diesel outboard, the company’s customer base and their applications, the company said. Most recently, he successfully built the team, infrastructure and dealer network at Cox Marine distributor Diesel Outboard Solutions and supported the launch of the CXO300.

“I am looking forward to collaborating with our North America team, the Cox team in the U.K. and our distributor network to meet any challenge in the marketplace,” Gould said in the statement. “My aim is to ensure the CXO300 becomes the most successful diesel outboard in North America.”

Current Cox Marine sales manager, Bruce Woodfin, will now serve as the company’s new North American aftersales manager.

Cox Marine said it is building a global sales structure amid growing demand for its CXO300 diesel outboard engine. A second shift at its manufacturing facility has been added to increase production.