NMMA’s Discover Boating campaign today launched an interactive, web-based tool that connects prospective buyers to a network of nearly 3,600 boat dealers.
The website features search and mapping functionality to locate local dealers through zip codes or a city search, as well as a one-touch option to visit a dealer’s website or call them directly. The platform is powered by the Marine Retailers Association of the Americas dealer database.
“At Discover Boating, our role is to attract consumers to boating and to connect them with boat-buying opportunities without hurdles and obstacles, and as seamlessly as possible,” MRAA president Matt Gruhn said in a statement. “This new Dealer Finder tool directly connects consumers to dealers. It gives them immediate access to the dealers and their product lines in their local communities, helping to improve the customer experience right from their very first click.”
