Following up on Discover Boating’s recently conducted audience segmentation and behavior research, the National Marine Manufacturers Association on March 30 will host a webinar to help boating industry members better understand behavioral shifts in new boaters after the pandemic.
In a statement, the NMMA said, “This research looks into the mindset of the next generation audience to better understand how to connect with and attract them to boating.”
Speakers on the panel include Ilana Bryant, head of strategy at the Cutwater Agency, Kevin Williams, NMMA vice president of Marketing, and Ellen Bradley, NMMA chief brand officer and senior vice president of Marketing and Communications.
Click here to register for the webinar that will be held Thursday, March 30 at 1 p.m. Eastern.
