PHOTO COURTESY DISCOVER BOATING

With the winter show season approaching, Discover Boating has enhanced its Boat Finder tool to put more boats in front of potential buyers.

Discover Boating said in a statement that the updated Boat Finder “features a new design and layout to drive more shoppers to boat brands and dealers.” Participating companies receive a custom listing for each model they enter, providing an additional marketing tool.

According to NMMA, more than 162,000 people this year have engaged with Boat Finder in their search for a new boat. The average user viewed more than 53 boats and spent an average of 4½ minutes shopping. The organization said Boat Finder efficiently isolates brands and models to match a buyer’s needs. A consumer can take a deeper drive into a model, connect to the boat brand website and compare other boats.

The deadline for uploading content is Nov. 17.

Click here to learn more about the Boat Finder portal.

Email [email protected] to become a participating company.