Early registration for MRAA’s Dealer Week ends today. An MRAA press release also announced the conference’s education lineup along four paths to build better businesses for marine dealers.
This year’s conference, scheduled for Dec. 6-9 at the Tampa Convention Center in Florida, has the theme “The New Fundamentals,” and will give dealers and their teams practical, real-world strategies to “take back to every corner of your dealership operation,” MRAA stated in the release.
The education paths are:
- Leadership Pathway (for general managers, owners and future leaders) smart adjustments across every profit center, stronger financial health and how to build a team that delivers for customers and each other
- Sales & Marketing Pathway (for the sales and marketing team) tools to reach today’s boat buyers, manage inventory, protect margins and close more deals in a changing market
- Service & Parts Pathway (for the service department) how to fine-tune operations, plug profit leaks and turn service into a driver of loyalty and stability
- Industry Pathway sponsored sessions connecting dealers with the solution providers and experts shaping the future of marine retail
There also will be roundtable discussions where teams learn from other dealers who’ve faced similar challenges, MRAA said.
